Amplify Volumizing Shampoo  

Amplify Volumizing Shampoo is a unique blend of proteins that thickens the coat and adds volume while gently cleansing.  This formula will actually increase the diameter of each hair shaft.  Creating a full, rich and denser look to the coat.  This added volume will Amp It Up with a light weight formula to create that champion winning coat.
Amplify Conditioner

Info coming soon
Amplify Volumizing Spray Gel

Amplify Volumizing Spray Gel is specially formulated  for maintaining healthy coats.  Combining the holding power of a gel with the even distribution of a spray - adding remarkable lift, fullness & body.  An essential product for bodifying and creating volume in your coats without alcohol damage.
Amplify Volumizing Foam

Pure Paws Amplify Volumizing Foam is specially formulated without Alcohol for creating volume, style retention and shine - while resisting humidity.  A lightweight body-boosting styling foam -pumps coats full of volume and adds structure to the coat for a long lasting incredible groom. .  Use on double-coated breeds or any coat that needs lift, body or stablization.
Amplify Root Lift

Achieve gravity-defying Lasting Lift and Volume with a Foam Spray that is easy to control and focus product at the roots where maximum volume is created.
*Resist Humidity for a Lasting Hold
*Designed to Increase the Thickness & Diameter of Hair
*Builds Body & Volume where Hair needs it Most - at the Roots
*Directional Nozzle Applicator Delivers Maximum Lift at the Root Area
*Clean, Weightless Formula Builds Volume & Lift with Flexible Hold
*Eliminates Static Electricity & leaves an Intense Luminous Shine
Amplify Mousse

Amplify Mousse is a humidity-resistant unique blend of ingredients which when blended together create volume and shape.  Amplify Mousse eliminates static electricity while providing nutrition and shine.
Amplify Amp It Up! Hairspray

A unique formulation that gives Volume & Lift that is flexible and long Lasting.  Coats can be reworked as many times as desired and will not become stiff or sticky.
*Ideal for working with double coats or coats that need volume and lift at the roots.
*Perfect for using to keep coats in place throughout the day.
*Can be used to build layer after layer leaving a wonderful textured look without all the build-up.