Black Magic Shampoo 

Black Magic is recommended for black coats. Color safely penetrates into the hair shafts and deposits a beautiful black hue.
Black Magic Conditioner

The Black Magic Conditioner was developed to really help intensify black coats. In the conditioning phase of grooming we aim for opening the hair shafts and allowing maximum penetration. In this conditioning phase we can add in that extra Black Magic!
Color Spray Silver Black

Pure Paws Color System has been designed to achieve the perfect blend of color and shine to show coats. This is a semi permanent color that can be used without worry of ruining the coat. This water based color washes out in just a few baths. You can also mix the colors to get the exact color you are looking for and achieve that perfect look.
Color System II Midnight Black

This is a true jet black color.
White Magic Shampoo

With our White Magic Shampoo, any dog with white hair that needs to look a little whiter and a little brighter is in luck. Pure Paws White Magic Shampoo is a coloring shampoo. It is important to know that when using any bluing shampoo, the coat should be very healthy.If the coat has been altered with any products that pull color such as enzymatic shampoos or bleaching products, the hair shafts with remain open and absorb color more rapidly. Another thing to remember is that the shampoo must be diluted to the point that the suds turn white rather than blue: White Suds=White Coat and Blue Suds=Blue Coat. Also for DOUBLE COATED breeds or other breeds with absorbent coats, the colors take effect much sooner and with more pigment. White Magic is a true whitening shampoo. This shampoo is a semi-permanent color, with a plant derived sufactant base. This whitening shampoo adds shine, controls frizz and prevents tangles and will NOT dry out or damage the coat! NOTE:If this is your first time using the White Magic, we recommend a slightly higher dilution ratio of 10 or 15 parts water to 1 part shampoo. DO NOT let the product sit in the coat until you are more familiar with the product. remember that every coat type has a different porosity and will absorb differently.
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Sealer Magic Conditioner

Our Pure Paws Sealer Magic is designed to well...seal in the magic. Keep your colors looking beautiful! Sealer Magic can be used on all coats and with ANY of the Magic Colors Shampoos. Dilution rates will vary based on your dog's coat type. What makes the sealer so special: LOW THERMAL CONDUCTIVITY - HIGH REFRACTIVE INDEX - PROTECTS DELICATE KERATINS - ADDS GLOSS & SHINE Dilutions: Drop Coats
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White Suns Chalk

Enhances the colour and natural beauty of the coat. Use mainly to mask blemishes in colour and to give an even appearance.  Washes out easily.
Very intense pigment - best put on with a chalk brush. Can be sealed into place with a spray of the Colour Sealer Hairspray and it wont come off on your hands. Washes out easily.
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Golden Magic Shampoo

Golden Magic Shampoo is designed to help make your dog's coat magically Golden.
The Golden Magic is recommended for gold coats. Color safely penetrates into the hair shafts and deposits a beautiful Golden hue.
Plant Derived Sufactants - Adds Shine - Controls Frizz - Prevents Tangles
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Golden Magic Conditioner

Golden Magic Conditioner is designed to intensify the golden hues in your coats. Keep your colors looking beautiful!
Golden Magic Conditioner was developed for use on golden colored coats.
Low Thermal Conductivity - High Refractive Index Protects Delicate Keratins - Adds Gloss and Shine
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Golden Magic Foam

Designed to intensify the golden hues in your coats.  Keep your colours looking beautiful!
Use to intensify the natural colours, help restore thickness by adding temporary colour and volume
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Golden Magic Chalk

Golden Magic Conditioner is designed to intensify the golden hues in your coats. Keep your colors looking beautiful!
Golden Magic Conditioner was developed for use on golden colored coats.
Low Thermal Conductivity - High Refractive Index Protects Delicate Keratins - Adds Gloss and Shine
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Golden Color Spray

Pure Paws Color System has been designed to achieve the perfect blend of color and shine to show coats. This is a semi permanent color that can be used without worry of ruining the coat. This water based color washes out in just a few baths. You can also mix the colors to get the exact color you are looking for and achieve that perfect look.
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